Team Building – A Process For Increasing Work Group Effectiveness

April 13th, 2022 by admin No comments »

Too often team building is one of those vague, misused terms managers call into play as a panacea for sluggish work unit performance. The rise in the popularity and use of team building has paralleled the growing perception of work as the output of teams of workers rather than as compartmentalized tasks on an assembly line. Field Research Findings, such as the ones carried out by the American Productivity & Quality Center during their white-collar productivity improvement, multi-organizational field research efforts clearly demonstrate the importance of effective team structures to the overall performance effectiveness of the knowledge/service worker.

The building of a team requires a great deal more effort than simply recognizing the interdependence among workers and work units. It requires, instead, several carefully managed steps and is an ongoing cyclical process. The team-building process presented in this article offers the members of a work group a way to observe and analyze behaviors and activities that hinder their effectiveness and to develop and implement courses of action that overcome recurring problems.

While the underlying purpose of team building is to develop a more effective work group, the specific purposes of the process will depend largely upon the assessment of information gathered during the initial data collection phase. Typically, team building will seek to resolve at least one of the following three issues:

1. A lack of clear goals and expected performance outcomes: Frequently, interview data from work group members reveal that their performance is generally directed by their individual (and often conflicting) performance goals. In that situation, the team-building model can be directed at establishing overall work group goals, which affect both individual and group effort and behavior, and, ultimately, the performance outcomes at both the individual, as well as the group level.

2. Interpersonal conflict and distrust: A lack of trust, supportiveness and communication not only slows down the day-to-day ability of a group to get work done, but also stands in the way of resolving the conflicts that naturally arise as the group makes decisions about its future efforts.

One way to overcome this is to focus on the work problems and improved interpersonal skills necessary for the team to work inter-dependently and more effectively to accomplish the task. In other words, the interpersonal data would be derived from the work context itself rather than from evaluations directed at individual personalities within the group. It is a concerted effort to uncover mutual needs and desired outcomes … a Win-Win approach.

3. A lack of clear roles and leadership: Obviously, duplications of effort result in sub-optimum levels of productivity. But when initial interviews with work unit members suggest confusion over roles, the issues that surface may go well beyond task-specific problems. They may raise questions about who is providing leadership to the group, who feels empowered to act, what sources of power are being wielded and what interpersonal and inter-group relations underlie the group’s effectiveness. When these issues arise, the team-building model uses group meetings to discuss and clarify members’ roles and responsibilities – both prescribed and discretionary

Business Success Using Marketing Research

March 29th, 2022 by admin No comments »

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.